Through this series, we follow the misadventures of a well-off family living in a posh colonia (district) of the federal capital, Mexico City. The de la Mora family yearns for perfection and conservatism, but step by step we see their family structure crumbling from fraud, corruption, racketeering, snobbery, elitism, prison, rumours, extramarital affairs, blackmail, homosexuality, bisexuality, gender identity, sexism, racism, drugs, trafficking, suicide, illegitimate children and so on.